The power of COLOUR’S
INSIGHT
“Colour is a power that directly influences the soul”
The use of certain colours, evokes certain EMOTIONS in people. So when you’re creating your brand, it’s important to think about what you want your dream audience to FEEL about your brand.
You want to take into consideration what colours you like but also what colours your dream audience like. Find a colour pallette that works for you, & your audience.
”When your dream audience land on your insta or website you want them to go oooooooooooo WOW, this is a bit of me”
☼ Have a look at other brand Insta accounts that you love, what colours are they using? What patterns? What shades? Would your DA connect to these colours also? What would you do differently?
☼ Go on Pinterest & pin colour combos they you’re thinking of, remember to use Pinterest like a search engine, you can literally type in ‘Blue brands’ ‘Blue branding colours’ ‘blue websites’ etc
Don’t know who your dream audience is yet?
This is what you need to know before you think of a colour scheme, so go back one section, & click the below to figure this out ;)