INSIGHT
Your website is where your audience goes to discover MORE about you, & what you offer. There are certain pages that your website needs, to nurture your audience’s experience, & have them screaming “OMG yes, I love this girl, I need more of her in my life”
You don’t need €10000’s to get a website of your dreams
When I was researching my womenswear clothing line business whilst on charter before I left the yachting industry, building my website myself was one of the aspects I really wanted to do. I did however look at my other options, but I knew I could build a website I loved myself, & I definitely wasn’t going to spend €5000 for someone else to do it for me!!
I did do it myself with no experience beforehand 💪 & you can too!
I firstly started with a website comparison chart, grab yours HERE; which helped me realise which aspects of a website were important, & what I’d love to have my audience see about me, & my products.
Here are pages that every website should have
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Homepage
Your homepage is the landing page for your dream audience, so it needs to be enticing, show your brand, that’s YOU btw ;) It needs to get your dream audience excited about what you have to offer, but also create a connection with you; because without this connection, they won’t even make it to your offering page.
* Show YOU - This is a full picture of you smiling btw, not a copyright-free image/someone else
* Tell them who you are as a person, share a personal story about you with a click-through (button) to your About Me page.
* Enticing words & imagery to get them to click to your offering page(s)
* Instagram carousel (normally at the bottom of the page)
About Me page
BTW this is the no1 page women go to after the homepage, so it needs to nurture their journey.
Concentrate on building connection; & i’m not talking about telling them what your product or service is; this comes from -
▾ Tell them who you are, don’t mention your biz - who are you as a person? What things do you enjoy?
▾ Tell them a story about you, how did you end up doing your Souls Sunshine '(this is your biz idea/purpose) what happened to you that directed you to where you are today? What was your journey?
▾ Imagery - friendly, show you as a person, lifestyle photos (maybe with your baby, your dog, hiking, surfing etc) the more YOU you are, the more your dream audience will connect with you
Offering page
Your offering page is where your dream audience go when they wana see what you offer; they know they like you, they know you’re their new bestie, they know you’re the person for them, now they are ready to see what you have to offer.
This page needs to be -
▾ Clear - Make sure they are defined, are you being specific?
▾ Simple - Not waffly, or confusing
▾ They need to help your dream audience with a struggle of theirs
▾ Show them what it looks like/what are they getting (product/service) in clear, high definition imagery; also show you either doing it/wearing it/using it etc
▾ Add FAQ’s
▾ Add Testimonials