I’m always that person that asks ‘WHY’ about literally everything. Ryan actually gets annoyed with me, bcus most of the time what he’s on about I don’t understand anyway lol (machinery, pro motocross riders you can imagine lol), but that aside when anyone around me makes decisions, or when they say their going to do something, i’m always the first person to ask WHY….

Bcus ppl make decisions for all sorts of reasons, & when they’re questioned they actually have to think about WHY they made that decision, what made them make that, why is that what they chose. So many of us make decisions bcus of other people, bcus we think its the easy route, maybe it looks like everyone else is doing it, maybe bcus your parents expect it of you, or maybe it was an impulsive decision that was made with no clarity behind it (if you know your Human Design you will know that we should make decisions in diff ways.)

It’s important to ask the questions WHY.
& it has an extra importance when it comes to running your business.

WHY are you doing it?

This is what I will help you do with this practise & challenge.
I’m calling this a practise & not a training, bcus i’m not training you, you don’t ‘learn’ this, you UNCOVER IT. It’s also a challenge bcus I read the other day that if you just read you only take in 10% but if you have to do something it’s sticks with you 90% ;)

It’s a daily practise, it’s something you need to constantly have at the forefront of your mind, print it, write it down, save it everywhere. This is your business inspiration, your motivation & your key to a deeper PURPOSE ☼

Your WHY should be deep, & meaningful

This is why it’ll be really interesting to compare what you write above to what you write below, bcus if it’s anything like
- I want to work for myself
- I don’t wana have to answer to anyone else
- I want to plan my own days
- I want to have more freedom
- Yachting put me off working for someone else
- my family have always been entrepreneurs

NO TO ALL OF THE ABOVE !!!
These are NOT your why, these are just cute little reasons, sorry

Look deeper.
Your WHY needs to make you emotional, maybe even angry, it needs to make your heart race, sweat, make you grit your teeth, eyes watering….. this is what we’re looking for

& you may need to dig deep for this, this isn’t surface level stuff !

3. Send in a video

Send in a video to our Sisterhood Private Lounge about your WHY.
This is a great way for us all to get to know each other better, + I know this will make you feel so awkies & put you way outside of your comfort zone - & this is good ;)

We don’t grow in our comfort zones - A Soul Shine client had this written in her notes today, & I was like OMG YES !!

Don’t judge yourself, just tell us WHY you’re running your business, the deep meaning behind it, & don’t worry if you get emotional, I actually want you too bcus that means its means something to you.

If I need you to go deeper once i’ve watched it i’ll help you do so.

(these vids will not be posted anywhere else other than in our Sisterhood Private Lounge)

People buy with their emotions, especially women.
Yes your DA wana know that you’re knowledgable at what you do, but the reason ppl actually buy & forever follow & support you is bcus they have that connection with you.

They CONNECT to you.

This all comes from sharing who you are as a person, & sharing your WHY; why are you helping them, what are you doing this, why is this important to you, why does this mean so much to you

Your DA want to feel.
They want to be a part of your journey, they want to understand, they want to feel invested into YOU.

Sharing your WHY is a powerful way to attract a loving audience, & gain sales from ppl that come back over & over again.

I wasn’t going to make this into a challenge but now I am bcus the above is screaming challenge to me hehehehe, & you know I like to push you ;) So……

CHALLENGE >>> I challenge you to share your WHY or a story that relates to it within Jan on Instagram (post, Reel, stories, Live)

Some prompts -
Why have I started X business
The real meaning behind my X brand
It all started when…
I was brought up…
I realised…