Market research is very important, it’s not just about creating a personal brand, product, or service because you want to, there also has to be a need for it. I will do a training on this one month ;)

You’ve probably heard me talk about this lots, but creating a brand is about building that like, love & trust factor with your dream audience.

They will not work with you or buy from you, if they DON’T have a CONNECTION with you.

This is where market research comes in….

Here are some market research challenges for you, to find out what your dream audience are interested in -

▾ Polls on Insta stories, or in your fb group
Polls are really, really great because they are, most importantly, quick; they are also fun, & can provide you with a lot of useful info on your audience. With polls, you get to see the data straight away, so it’s good for your audience to see who else has a common interest.
Challenge - Post a poll on your best performing day.
(Don’t forget to keep track of your results before the 24 hours is up.)

▾ Questions on Insta stories
Like polls, questions are also very good, & you tend to get a more in-depth answer if people are enticed to answer it.
When thinking of questions, think, what outcome you would like from your questions; don’t just ask for the sake of it, think, what do I want to know that is going to help me build that connection?
Challenge - Post a question everyday for one week.
(Don’t forget to keep track of your answers before the 24 hours is up.)

▾ Questions in your fb group, as part of your feed?
A lot of women tend to have a more intimate relationship with the women in their fb group. So ask them in here.
Challenge - Ask them specific questions for them to comment underneath.

▾ Add the question as a CTA (call to action) at the end of your Insta post
Challenge - Do this everyday for one week.

▾ Questionnaire on Google Forms
These are a great way to get in-depth info from your audience. Within Google Forms you can add your logo, change the colours so that it matches your brand, & the best part about it is, once people have filled it out, you have a section that combines all the answers so it is super easy to read & see correlations.
*If you do not really have an audience yet, or if you’re just starting out, then Google forms are probably not for you (i’d stick with polls/questions in your stories)
Challenge - Send this out via email on your best performing day.

▾ A friendly Insta DM
A few kind words go a long way. Taking advantage of your DM’s is a great way to build a relationship with your audience, + you will be favoured on the algorithm for it ;) Drop into conversation a question that will help you gain insight.
Challenge - Do this everyday for one week.