A hybrid programme to turn your inner pull into clarity, direction, & an aligned brand - even if you don’t know where to start yet.
You don’t need more motivation.
You need a process that helps you build something that feels like you, & holds you through the transition.
Read this if you’ve been feeling the pull…
You’re not here by accident.
If you’ve been craving more purpose, more freedom, more meaning, it’s because you’ve outgrown the version of life you’ve been living.
& Brand by Design was created for exactly this moment.
But you have no clue where to start.
You feel pulled to create something real - something yours -
...but between second guessing yourself, trying to figure it all out alone, & watching everyone else “do it right” you’re stuck.
You want a business that feels purposeful.
You want a brand that feels like you.
You want a clear path forward.
You feel like you’re in between identities.
Like the old version of you doesn’t fit anymore…
but the new version hasn’t fully arrived yet.
& that space?
That’s where most women get stuck.
✨ & that’s exactly what Brand by Design gives you.
You have an idea you can’t stop thinking about...
Brand by Design is a hybrid programme that blends the depth of self discovery with the structure of business strategy, so you can build a brand from the inside out, with total clarity & alignment.
It’s the exact process I’ve guided 100+ women through privately, now available in a flexible hybrid format you can move through in your own time.
Not cookie cutter strategy. Not hustle culture.A business built around you - your identity, your values, your lifestyle.
What’s inside Brand by Design
This isn’t a mini course. It’s the full foundation.
You’ll get:
✅ 4 transformational phases (Identity → Awareness → Experience → Alignment)
✅ Beautiful workbooks for each phase (printable + guided)
✅ Supportive masterclasses + videos throughout
✅ Private 1:1 Call with me at the end of Month 2 (to integrate everything)
✅ Access to our private BBD Group inside our GLOW Hive
✅ Bonus business resources + templates (contracts, invoice template, business plan, content + photoshoot prep & more)
Think of this programme like building a house.
We don’t start with paint colours… we start with foundations.
Phase 1 Brand Identity
Uncover who you truly are, what you stand for, & how your story & values form the foundation of your brand.
(Your brand begins with you)
Phase 2 Brand Awareness
Define your niche, your dream audience, your unique voice, & aligned offers that serve from the heart.
(Build your brand with direction + depth)
Phase 3 Brand Experience
Craft the full journey your dream client will take, from visual identity to messaging, storytelling, & emotional connection.
(It’s about how people feel inside your brand)
Phase 4 Alignment
Bring it all together with strategy, structure, & rhythms that support how you want to live + lead.
(Your business should work with you, not against you)
“No words can describe what Michelle delivered to my success after leaving yachting. She wasn’t just my mentor, she was my biggest cheerleader and believed in me every step of the way. Just over a year after leaving yachting, I’ve built a well structured, profitable and fulfilling business. I genuinely wouldn’t be where I am today without her.”
— SHANNON, FABULOUS FUSIONReal words from women who’ve done this work 🩷
“Working with Michelle was life changing (and I’m not exaggerating). I thought I needed to restructure one business, but we realised I wasn’t aligned with it at all. Instead, we uncovered a new direction that now feels like my true purpose. Michelle helped me turn it into a brand I’m genuinely obsessed with, and even my family noticed the change in me.”
— clare, calm with clare“Every month had a focus, and I went from having a million ideas… to leaving with a complete plan for how to grow my business. The best part? The business and brand I created actually align with me and my values. I looked forward to every call, it was honestly the best investment.”
— hannah, viveco yachts
Because most programmes teach you how to build a business.
But they don’t help you:
uncover who you are before you build it
stop copying others
build around your energy + lifestyle
create a brand that feels true & sustainable
Brand by Design does.
Why Brand by Design is different
She knows she was made for more, she’s just tired of not knowing what it is yet.
THIS IS FOR THE WOMAN WHO…
✔️ Has a business idea but no idea how to begin
✔️ Feels overwhelmed or unclear about what to offer or say
✔️ Wants to build a brand that’s intentional & true to her
✔️ Is tired of winging it, guessing, or following other people’s strategies
✔️ Needs structure & support, but wants flexibility too
✔️ Desires a business that fits her lifestyle, energy, & values
Brand by Design is not just education - it’s transformation.
It’s part self discovery, part strategy, & part reinvention.
Because the business you build should never require you to abandon yourself.
🌀 Rooted in alignment - not pressure
📚 Built around mindset & action
🤍 Supports you whether you're just starting or rebranding
💛 Blends strategy with emotion, energy, & truth
🎧 Includes motivational support, voice notes, & examples throughout
🌟 A complete, aligned business & brand
📣 A clear message & voice that speaks directly to your dream audience
🧰 Offers you feel proud to sell, & excited to deliver
🎯 A marketing + launch strategy that fits you
🧘♀️ Structure & habits that support your nervous system
💛 The confidence to show up, serve, & grow in a way that feels good
By the end of Brand by Design, you’ll have:
Imagine waking up knowing exactly who you are, what you offer, & how to grow it.
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No. You can start when you’re ready & move through it at your own pace.
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Yes - & if you need deeper clarity, you can upgrade to the BBD x Soul Shine option (DM me “CLARITY”).
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Lifetime access.
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Yes - community support + touchpoints throughout + your private call at the end of Month 2.
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Both.
Frequently Asked Questions
Secure your place in Brand by Design for €1500
This is for the woman who is done waiting.
You’re not buying a course.
You’re buying clarity. Direction. Identity. Confidence.
A business that feels aligned, & actually lasts.
What your enrolment includes…
✅ Lifetime access to the full 4 phase programme
✅ All bonuses, masterclasses + printable & fillable workbooks
✅ A private 1:1 call with me at the end of Month 2
✅ Access to the Brand by Design group inside the GLOW Hive (your support space)
✅ Ongoing updates + any future additions - always yours
This isn’t a quick fix - it’s a complete foundation for building a business & brand that supports your life & your dream clients. You’ll walk away with total clarity, aligned offers, structure, & direction - built around you.
✨ Pay once. Lifetime access.
Start when you’re ready. Move through it in your own time.
Once you’ve enrolled, you’ll receive:
✅ your access link + password
✅ instructions to join the private BBD group
✅ what to do first (so you don’t feel overwhelmed)
You don’t need to rush. But you do need to begin.