PHASE 5.0
What lights you up?
Each set of questions helps you think in different ways, it opens up different sections of your brain, & helps you think outside that box you've put yourself in as a yacht crew member.
These questions are for you to specifically think about what you love, & are passionate about, & what you know lights you up. You want to start a business, & build a brand around the things that light up your soul, & the things you're passionate about & love will come into your brand in one way or another.
The things you highlight in these questions may not be your main business idea, but they will definitely be a part of your brand. A brand is what builds connection, it's what helps your Dream Audience be attracted to you, & it's what builds that trust in you.
You’re going to answer a series of questions, & we will talk about aspects in your call 2 so you can see them come into the brand you will create in the future. Please, just like the others, do them In your A4 notebook first & then type them up.
What is a BRAND -
What is a BRAND -
“A brand is so much MORE than a business”
A brand is so much more than a business.
A BUSINESS is your money making idea, your ‘offering’ e.g. course, product, mentorship, coaching etc. Your business is your initial ‘idea’.
A BRAND embodies all that is YOU.
It creates connection, it creates trust, it creates emotion within your dream audience. It helps others believe they are someone, or can do something, or provides them with a sense of ‘comfort’ or ‘luxury’. A brand answers struggles, & problems.
A brand isn’t just one thing, it’s the music you play, it’s what you wear, it’s your values & beliefs, it’s where you decide to open your yoga studio, it’s if you decide to wear makeup or not, it’s in the welcome package your customers receive, it’s in the colours you use, it’s in your voice, it’s hidden in your daily routine….. & it’s forever changing & adapting with YOU.
“A brand is a story unfolding across your dream audiences touch points”
Reminder - Plz fill in your Google Form & SUBMIT your answers HERE
Move onto Phase 6
6.0 ☼ What are you doing for others
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