I thought of this wording because this is honestly how I feel about what I do on a daily basis. The entrepreneurial journey is not easy, it's full of up's & down's, & I'd defo best describe it as a rollercoaster journey lol, but what makes your journey so, so fulfilling is the fact that you're working on what truly lights up your soul on a daily basis.

There is a huge difference between doing something for the sake of it, or just because of the money (I'm touching on this next) compared to doing something that actually brings your soul pure joy.

This is where Soul Shine came from, when you're doing that 'thing' that truly lights up your soul, & joy shines within you, & radiates onto others.