Hey babe, & the biggest welcome to you.
I’m genuinely so excited you’re here, because this moment marks the beginning of something deeply aligned & truly yours.
Welcome to Brand by Design
This space has been lovingly created to guide you as you turn that whisper of an idea into something grounded, intentional, & alive. A brand & business that feels like home.
Michelle, founder of Sisterhood.
This is your go to page for your business journey…
where you’ll find all the masterclasses, video resources, & guidance you need to support the workbook & everything we’re unlocking together.
This isn’t about rushing or doing things the “right” way.
It’s about reconnecting with your way, your truth, your voice, & your version of success.
You’re here because something inside you knows you’re ready.
Ready to step into your purpose, to create something that changes lives, & to finally build a business that reflects who you really are.
& that is something to be deeply proud of.
Let this be the season you stop holding back, & start building with clarity, confidence, & heart.
You are so ready. Let’s begin.
Lots of love,
Michelle x
“Never forget how wildly capable you are.”
This is your home on your business creation journey
Below are videos that are here to guide you in the right direction when creating your business.
They MUST be watched & completed in the correct order!
You have no timeframe to complete, & you have lifetime access to everything inside of here + all additions, however I do highly recommend you give yourself a timeframe to complete & a specific amount of time weekly that you’re guna work on this, if you don’t yet have Google Calendar, learn how to set one up now & start being super organised HERE
How to start
You currently have access to your workbook in a printable PDF format, designed to gently guide you through this journey step by step. (A fully fillable version is coming soon - I can’t wait to share that with you!)
The workbook is broken into 4 intentional phases:
1. Brand Identity
2. Brand Awareness
3. Dream Audience Journey
4. Alignment
✨ Begin with Phase 1 & move through each section in order.
Take your time with the questions, let your answers be honest, unfiltered, & true to where you are right now. This is all about building a brand that reflects you.
🎥 You’ll also find a supportive video for each phase, available to watch after you've completed the questions. These are here to help you make sense of what you’ve uncovered, guide you through the more challenging questions, & share real examples to deepen your understanding.
📱You’ll also notice QR code voice notes throughout your workbook. These are mini pockets of motivation from me, created to keep you inspired, supported, & connected as you go.
💬 IMPORTANT: After you complete Phase 2, we’ll have your 1:1 check in call together. We’ll already have organised the date, but please make sure you send your completed answers to me in advance so I can review everything before we meet. This will allow us to make the most of our time together.
You’re not doing this alone. I’m right here with you every step of the way, supporting your growth, your clarity, & your expansion.
Take it at your pace, trust the process, & come back to this space as often as you need. You’ve got this.
1. Brand Identity
1. Brand Identity
Phase one is all about YOU.
“Before you can guide or inspire anyone else, you have to first reconnect with you. Understanding who you truly are is the foundation for everything your brand will become.”
YOUR STORY
IS YOUR POWER.
1. View Section 1 of your workbook - *I have recently re-designed my Workbook so it will look slightly different to what you see in the video & some of the questions have changed!
2. Fill out the questions in an A4 notebook or print the workbook & physically fill it out.
3. Only once you’ve filled out the answers should you watch the below video. Don’t forget to pause the video to take notes, look at your answers & make the desired changes as you watch. You do not have to watch the video in one go, in fact I don’t recommend this.
4. After you’ve watched my video, make the desired changes to your answers. Make sure you’re happy with what you have outlined before moving on.
6. Watch Georgia’s Limiting beliefs Masterclass HERE
Quick links to areas within GLOW Online you’ll need & want access to within this section -
Values Masterclass
Limiting Beliefs Masterclass
P.S. If you would like to have a call with me to talk about your answers in this section, it will be my pleasure to help you. This will require 2 hours of your time, for €250. I will spend a day doing aligned call notes which will direct our call, & you will also receive an in-depth call roundup via email afterwards.
Limiting Beliefs Podcast recommendations -
Tips to help you become your most Authentic Self
Removing the masks & trusting your Intuition
Build your Self Belief
Overcoming Imposter Syndrome
Tips on how to say no, stop People Pleasing & prioritise yourself
How to learn to Love yourself
The fear of failing & the courage to step outside your comfort zone
2. Brand Awareness
2. Brand Awareness
This section 2 is all about your business foundations.
These are the back bone of your business & is the MOST IMPORTANT aspect of any business planning.
Get specific, know who you’re speaking to & create aligned offerings that solve problems of your dream audience.
YOU’RE HERE TO HELP
SOLVE PROBLEMS.
View Section 2 of your workbook.
2. Fill out the questions in an A4 notebook or print the workbook & physically fill it out.
3. Only once you’ve filled out the answers should you watch the below video. Don’t forget to pause the video to take notes, look at your answers & make the desired changes as you watch. You do not have to watch the video in one go, in fact I don’t recommend this.
4. After you’ve watched my video, make the desired changes to your answers. Make sure you’re happy with what you have outlined before moving on.
P.S. If you would like to have a call with me to talk about your answers in this section, it will be my pleasure to help you. This will require 2 hours of your time, for €250. I will spend a day doing aligned call notes which will direct our call, & you will also receive an in-depth call roundup via email afterwards.
Referenced extras inside my video for you -
Afrika Brooke - the powerful woman who helped me step outside of my comfort zone
Perfectionist Podcast recommendations -
Perfect is the enemy of good
Presence & letting go of control
Perfectionism & People Pleasing
Steps to overcome the Perfectionist mindset
3. Dream Audience Journey
3. Dream Audience Journey
Section 3 is all about creating a streamlined, & simple journey for you dream audience. It’s about NOT confusing them so they can easily flow through & end up buying from you. This is where you’ll outline the process of your offerings, align your visuals to your brand & start outline what will go in your website.
SIMPLE &
EASY.
View Section 3 of your workbook.
2. Fill out the questions in an A4 notebook or print the workbook & physically fill it out.
3. Only once you’ve filled out the answers should you watch the below video. Don’t forget to pause the video to take notes, look at your answers & make the desired changes as you watch. You do not have to watch the video in one go, in fact I don’t recommend this.
4. After you’ve watched my video, make the desired changes to your answers. Make sure you’re happy with what you have outlined before moving on.
P.S. If you would like to have a call with me to talk about your answers in this section, it will be my pleasure to help you. This will require 2 hours of your time, for €250. I will spend a day doing aligned call notes which will direct our call, & you will also receive an in-depth call roundup via email afterwards.
Referenced extras inside my video for you -
For when you want to design your logo & branding visuals ⇢ receive 10% off with Georgia @studiogdesign_
Website designer ⇢ receive 10% off with Georgia @studiogdesign_
Stripe - online payment system/bank
Memberspace - the add on I use to keep my membership private + payment plans
Vistaprint (stickers, business cards)
Transferwise - the cheapest way to transfer money anywhere around the world
4. Alignment
4. Alignment
Section 4 Is all about aligning the day to day runnings of your business in alignment with how you want to live. Bcus you’ve just created a business you’re absolutely obsessed with you could absolutely work all hours under the sun, however we don’t want that, we don’t want you burnt out & stressed. You’ll then learn all about Instagram, & the importance of it, & what to do.
GROW &
GLOW.
1. View Section 4 of your workbook.
2. Fill out the questions in an A4 notebook or print the workbook & physically fill it out.
3. Only once you’ve filled out the answers should you watch the below video. Don’t forget to pause the video to take notes, look at your answers & make the desired changes as you watch. You do not have to watch the video in one go, in fact I don’t recommend this.
4. After you’ve watched my video, make the desired changes to your answers. Make sure you’re happy with what you have outlined before moving on.
P.S. If you would like to have a call with me to talk about your answers in this section, it will be my pleasure to help you. This will require 2 hours of your time, for €250. I will spend a day doing aligned call notes which will direct our call, & you will also receive an in-depth call roundup via email afterwards.
Referenced extras inside my video for you -
Planoly - insta posting automation platform
Mailchimp - free email marketing platform
Flodesk - stylish email marketing platform, get 50% off HERE
Create your 2025 Visionboard for your Desktop background HERE (Plz copy & paste it over to your own Canva)
Create your 2025 Visionboard for your iPhone background HERE (Plz copy & paste it over to your own Canva)
YAY, you’ve now created your business, well done & a massive congrats :)
However, i’d like you to do once last thing before you rush off & start working at your beast to-do list…
It’s BRAND STRATEGY time
This will be your go to doc that sums up the business & brand you have created.
It will be filled with the most important deets of your business creation that you’ll always need, & also what needs looking at every so often to make sure it’s in alignment & so you can make the right changes.
⇢ Do not edit on my Canva doc, you’ll need to copy & paste each page across to your own Canva doc!
